4 Reasons Why Trujay’s Data Backup & Export Tool Is a Must for the Safety of Your Data
According to a Bloomberg poll, 97% of companies have adopted data analytics. The three most commonly reported goals for Big Data were cost-efficiency, increased profitability, and better risk management. However, many businesses struggle with making sure their data is accurate, organized, and predictive.
A CRM can store and make sense of all that data. By housing information in one place, CRM software can improve your overall efficiency and profitability and help you make data-driven decisions.
But housing all your data in one place also creates risk. You’re more vulnerable to lost or stolen data, which could destroy your reputation as well as incur severe financial losses. To protect your data, you need to back it up the right way.
This article will cover some of the common security missteps that businesses make–along with a few cautionary tales–to illustrate why you should invest in Trujay’s CRM backup tool.
1. Cloud Storage Is Not a Backup System
Let’s cover what the cloud is (and is not). The cloud allows you to store data and software somewhere other than your computer. All you need to access it is an Internet connection. But where is this virtual storage space we call the cloud?
Despite the name, your data isn’t floating somewhere in the atmosphere. It still has to live on a physical server. But instead of slowing down your hardware, you can outsource your data to a cloud storage provider (like iCloud or Google Drive) that maintains servers around the globe.
The intended function of the cloud is storage. Cloud storage has become indispensable as we add more and more information to the data-sphere. According to IDC, more than 59 zettabytes of data will be created this year worldwide.
That’s 59,000,000,000,000,000,000,000 bytes!
But cloud storage is not a backup, at least, not by default. The security of your data depends on whether your cloud provider is managing your data responsibly. Even the major industry players sometimes blunder. In 2009, one of Microsoft’s servers failed, resulting in a loss of data for 800,000 people. Yes, Microsoft had a backup. But they stored it on the same failed server as the data itself. Rookie mistake!
The only surefire way of protecting your data is to back it up with a dedicated data specialist like Trujay. We are an Elite-Tier HubSpot Solutions Partner, which is a fancy way of saying the CRM giant trusts us with their clients’ data.
2. Backups Fail (If You Don’t Know What You’re Doing)
In 2017, Gitlab lost nearly all of their production data after an employee accidentally executed a delete command. When they tried to restore their data from backup, it failed. The Register didn’t mince words when describing the failure, “The world doesn’t contain enough faces and palms even to begin to offer a reaction.”
Gitlab weathered the loss because they’re a multi-million dollar company. But data loss for a smaller company can be catastrophic. Sixty percent of SMEs that lose their database shut down within six months.
With Trujay, you can rest assured your data is in the hands of experts, and your backup will not fail. To test-drive our service, you can run a trial backup on our website. The trial-run allows roughly 10% of your data to be backed up, with up to 100 records for each CRM object. The process is fully transparent. You can see how your data is stored and verify that nothing gets lost with our strategy.
3. Privacy Breaches
As an international icon, Apple is under constant threat from hackers. In 2014, the inevitable happened after a hacker made public a password weakness in iCloud’s keychain. As a result, private, intimate photos of several female celebrities were stolen and leaked to the Internet. While Apple expressed sympathy for the victims, the company did not take responsibility for the privacy breach.
Naturally, your CRM system doesn’t store intimate photos. But it does keep all of your company’s proprietary information, such as contracts, sales processes, customer lists, and marketing plans. A breach by a competitor could be devastating.
Your CRM also contains a goldmine of customer data, such as their buying habits, credit card information, medical records, biometrics, and personally identifiable information (PII). Any breach in customer data could result in lawsuits or irreparable damage to your brand. More importantly, it could harm your customers.
Too much is at stake to leave your data with just anyone. Trujay is a small but robust company that genuinely cares about its customers’ privacy and is accountable. We use a multi-layer approach to data security, ensuring your data is protected at the physical, network, and application layers. We also conduct regular audits and updates of our security system.
Our servers are housed in a secure location that can only be accessed with an anti-theft transponder key. We have 24/7 security, with surveillance cameras placed at all access points. Protection is also in place for natural disasters such as power outages, floods, and fires.
4. Incomplete Backups
An incomplete backup is a common problem, and it can happen for several reasons, such as an internal error, disruption of power, or loss of connectivity. Many people don’t even realize a backup has stalled. Other times, it’s just a scheduling problem. No one is syncing data consistently, leaving you with a backup that doesn’t include your latest data.
Data backup needs to be a finely-tuned machine for it to work. Trujay can set up automatic backups according to your preferred schedule, whether monthly, weekly, or daily. This is a nonintrusive process and will not disrupt regular business operations.
The Trujay Backup Solution Keeps Your Data Safe
If you work with customer data, store sensitive information about your company, or record employees’ PPI, data protection should be a top priority. Trujay offers a secure home for your data and guarantees that it will be kept safe and intact. Get started with our CRM backup tool today.