We have acquired a wide range of terms that describe a series of recorded CRM requirements over the years. Terms include proposal submission, high-level specifications, roadmap, technical specification, strategy for specification, agile requirements, and more.
Jargon aside, there are multiple levels of CRM parameters in detail. As we’ve established in previous reports, when choosing a CRM framework, the further your team goes through determining requirements, the most effective your CRM implementation would be.
1. Feature Requirements
A list of required system features has a format similar to the following, which can often be found in requests for proposals (RFPs). Feature requirements do not describe any specific behaviors.
They merely indicate whether the CRM system has some yet-to-be-specified degree of functionality in an area. Here’s an example of feature requirements.
The CRM system must support the following:
- Contact management
- Outlook integration
- Google Workspace integration
- Account management
- Opportunity Management
- Case management
- Knowledge base
- Field service
- Email marketing integration
Although it is a reasonable starting point to build a list of necessary features, it does not provide enough information to CRM vendors to customize a presentation your organization’s market needs. Furthermore, it does not provide adequate details to service providers to provide meaningful forecasts.
2. Business Requirements
An overview of existing pain points and future market options is a high-level business criteria document. It does not per se cover CRM product functionality. Typically, this paper is extracted from interviews with clients and end-users.
Ideally, the company criteria paper should have a related slide deck used to present and confirm the classroom results.
Although an analyst typically does market research, any familiarity with CRM may be useful for interviewing and assembling interview information.
With the concept of business criteria, a general understanding of what other firms have done to solve business challenges and practical to expect from a CRM approach will help.
3. System Design
Once again, citing a Wikipedia article, “the plan for implementing functional requirements is detailed in the system design.”
Therefore, a system architecture identifies and designs systems to fulfill the specified requirements’ stakeholders and system users.
System architecture, also known as a blueprint or a specification, gets down to the simple design of how the system should operate. This involves information including custom field names, data types, and he selects list values in the CRM environment. It contains rules for workflow and maps for data migration. Spreadsheets and tools for flowcharting become part of the collection of records.
Several of the stages above can be mixed. Functional specifications and system architecture will be part of the same document for smaller organizations.
4. Marketing Automation
Most CRMs sell bundled marketing automation instruments. This will help you to monitor through several platforms the success of your marketing strategies. There’s always the opportunity to connect your marketing software with your CRM using a CRM integration.
5. Sales and Marketing Tracking
Being able to measure the success of the marketing and sales teams is critical. A CRM can help you handle your contacts more efficiently and monitor the whole customer experience, from the first contact to a transaction. Look for CRM applications that offer comprehensive functionality for contact management and monitoring.
6. Built-in Reporting and Analytics
Your CRM can quickly generate reports on your organization and the success of your marketing efforts. It’s impossible to prepare for the future if you don’t know where you’re currently standing. You should generate reports that handle topics such as your funnel’s efficiency, the consistency of your leads, consumer lifecycle drop-off, above conventional sales reports.
7. Integration Support and Ease of Use
Chances are, the organization depends on more than a single piece of marketing, distribution, and other workflow tools. For this cause, you want to make sure that your CRM enables several device integrations. This will help tie multiple databases together, make workflows more efficient, and help the organization run more efficiently overall.
8. Customer Service and Support Tools
Once a prospect has become a consumer, some firms drop the ball. However, you can maximize your clients’ chances to stick with you over the long run with advanced customer service software. You will build and expand your customer and consumer relationships by incorporating customer service features into your CRM.
The one that fits all of your criteria and more is the right CRM for you. Hopefully, the above checklist for CRM software specifications has helped decide your own needs for CRM software.