Best Sales Automation Tools of 2021

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Best Sales Automation Tools of 2021
by Anastasiia Dyshkant

Best Sales Automation Tools of 2021 – This article has been updated on March 18, 2021.


According to a recent survey, the average sales manager typically spends just over a third of their workday prospecting, meeting, and following up with leads. They maintain CRM reports the majority of the time and perform several other non-sales activities. Many of those tasks could be automated.


Let’s dive into the top 7 sales automation tools in 2021.



What is Sales Automation?


Sales teams use data-driven insights in today’s markets, which has earned CRM systems a high position. A robust CRM is, therefore, only as valuable as the data it contains. When sales reps are responsible for collecting, entering, and analyzing data, they will eliminate them from what they do best — making person-to-person interactions that build relationships that lead to purchases.


Automation of sales is the process of reducing the time spent on required but lengthy manual tasks. Through incorporating sales automation systems, the company can save time with tasks such as reviewing CRM reports, gathering lead data, or filling in the necessary paperwork, for the amount of time that can dedicate to “sales-critical” activities.


As well as increasing productivity, automation will help workers transition more easily to remote working conditions. With job automation in place, both managers and staff can be confident that their systems are still operating smoothly, even though there is little face-to-face contact.



HubSpot Sales Hub

sales automation tools


HubSpot Sales Hub is an all-in-one sales automation platform built to automate all of your sales. From email templates, automation, and scheduling follow-up, to automated data entry and behavioral monitoring — like responses, clicks, and opens — Sales Hub is created to help you close more leads in much less time.


HubSpot’s software will automate your outreach, help you develop templates for sales, and monitor key performance metrics across your entire sales pipeline. 


HubSpot Sales Hub is customizable, simple to use, and combines with other services. If you are still using the CRM from Hubspot, this might be the obvious first option. Some users experience minor reporting and email processing errors, but generally, this is one of the highest-rated solutions out there. 



Right Inbox


right inbox homepage


Right Inbox is an email extension that sits within your Gmail. With Right Inbox, users can automate email templates, email sequences, and recurring emails. Sending the same emails time and time again? With Right Inbox, you only need to write them once. Set what day, what time, and what frequency it needs to go out, and Right Inbox takes care of the rest.
Never again worry about dropping the ball on your email outreach efforts with email sequences. Schedule your follow-ups in Gmail beforehand and leave the work to Right Inbox so you can focus on building relations when recipients do reply.

sales automation tools


According to, sales lead prospecting isn’t so exciting. That’s why they’re trying to make sales lead prospecting more exciting and more productive with the multichannel sales automation platform focuses on two sales automation’s central components: reducing the need for manual data entry and optimizing the processes and results through data analysis. Although the program gets high marks on how easy it is to install and use, some clients have identified customer service efficiency issues.






Organizations looking for a streamlined solution with automated outbound sales that can get you up and running should take a close look at Growbots. This approach provides 100 million contacts from a pool of automated prospecting, multichannel follow-up sampling, A/B testing software, and comprehensive reporting.


Growbots may integrate with the current CRM, but companies with long-established sales processes can prefer a more customizable solution. Growbots doesn’t give a free trial, so you need to contact them to get details about rates.





This tool launches manages, and tracks B2B email campaigns. You get access to their lead database with Autoklose, automatic email filtering, and dashboard reporting. All of these make it an excellent choice for businesses that need to start off-scratch outreach efforts. 


Autoklose does not have the widest variety of CRM integrations but is lauded by consumers as one of the most cost-efficient tools for email automation. 



Sales Creatio

sales automation tool


The developers behind Sales Creatio are known for their tools for the management of business processes. You can expect plenty of helpful features and customization choices. Sales Creatio will have you covered, from forecasting to lead management to email templates.


Sales Creatio, formerly known as bpm online sales, provides both a cloud-based, full-service sales management system and CRM applications. The company uses its AI platform to optimize your business processes, promotions, and deals of ough various automated functions.






Leadfuze is another excellent way of producing lead powered by artificial intelligence. It allows users to access confirmed contact details for leads in different industries and positions, including emails, phone numbers, and social media. Using sales prospecting technology in LeadFuze, you can quickly identify potential prospects within your target market and engage them effectively.


In LeadFuze, you can create an automatic sequence of emails and schedule follow-ups based on various time and lead action combinations. LeadFuze is not limited to only searching for prospects. You will broaden your horizon with its huge integration capacity and get a large number of tasks completed at one go.


Automate your email outreach with and communicate more efficiently with your prospects without missing personalization. Give your prospects personalized emails, and improve your customer relationships. is a sales amplification tool backed up by AI that allows you to optimize your contact while keeping it personal. All answers sort to the different files with its intelligent reply detection feature.


It won’t only expand your LinkedIn outreach, but it will also support your B2B prospects by automatic email searching, personal communications, and phone calls. This multi-channel communication approach is likely to enhance the sales campaign’s execution while delivering a significant boost to your sales record.




mailshake landing page


Mailshake is a sales engagement platform that helps salespeople create highly personalized outreach cadences using email (via your personal email account), social, and phone. With Mailshake, you can upload a list of prospects with personalization fields like name, links to social profiles, phone numbers, and even fully personalized sentences and paragraphs.


Once you publish the cadence, the messages are sent automatically according to your campaign settings and automatically paused if a recipient replies or clicks a link. When a lead engages with your outreach, you can reply to them directly from Mailshake, or through your own email. You can also track your campaign’s performance in real-time and see which messages in your cadence have the best engagement.



Wrap Up


Use any of these seven sales automation tools to effectively use our company’s resources, optimize your sales reps’ ability, and automate your sales workflows. In return, you’ll reap quality sales rep improvements, customer loyalty, and overall profits. Don’t forget that you’ll stay ahead in the game too!


To switch your CRM, you can use Trujay automated migration tool and migrate on your own or get the help from our experts with Guided Self-Service migration.


For more information, contact us.