Too many options often give people anxiety. So when companies are given so many CRMs to choose from, confusion can occur.
Have you faced the same problem?
In this post, we’ll distinguish the features and identify the difference between Salesforce and HubSpot.
A Brief Overview
Salesforce and HubSpot have similar features but they aim to serve for different purposes.
HubSpot CRM functions as free software to the paying sales and marketing teams. Salesforce CRM forms the central framework through which thousands of applications, integrations, and features connect with the client.
Both solutions recognize the importance of network connection, as both offer integrations with third-party applications.
|Free Trial||Free Forever||30-Day|
|Analytics&Dashboards||Basic Plan +||✓|
|Email Scheduling||Unlimited||Per Plan|
|VoIP||With Sales Hub||With Integration|
|Marketing Automation||With Marketing Hub||Add-on|
Who is HubSpot for?
HubSpot CRM is a perfect solution for businesses that just want an easy setup. HubSpot has many benefits, one of which is most important to people: it’s free! HubSpot’s features work for companies of all sizes. Besides, take your professional skills to the next level with free, online training from HubSpot Academy. Learn everything you need to know about the most sought-after business skills.
Who is Salesforce for?
Salesforce is ideal for all-sized companies. It customizes its features depending on the customer’s company size and needs. This solution offers a lot of features and helps users understand how to use them all through Salesforce University.
HubSpot offers a FREE version, and its cost is based on access to its various Hubs:
- Marketing Hub: $50-$3,200 per month
- Sales Hub: $50-$1,200 per month
- Service Hub: $50-$1,200 per month
- HubSpot CMS: $300 per month
Salesforce offers the following editions:
- Essentials: $25/month per user
- Professional: $75/month per user
- Enterprise: $150/month per user
- Unlimited: $300/month per user
Ease of Use
According to SoftwareAdvice.com, Capterra, and G2Crowd.com, HubSpot CRM is estimated at 4.4/5. HubSpot CRM offers well-designed dashboards that do a great job of reporting the performance of you and your sales team. The volume of features offered by HubSpot can be challenging, but you won’t have problems jumping right in and using this CRM platform.
Another benefit is a detailed visualization of lead flows from start to finish in the pipeline dashboard. This focuses on where you stand with each potential client, helping your team be equipped with the next steps.
According to SoftwareAdvice.com, Capterra, and G2Crowd.com, Salesforce gets an average customer satisfaction score of 4.07/5.
At first, Salesforce CRM can be a little bit tricky because of the huge number of offered features. Also, if you are willing to pay for the privilege, you can attend Salesforce University to get a week’s worth of training to get the most out of the software. There is a lot of available customization because Salesforce is a great solution for all types of companies.
HubSpot provides an extensive list of third-party integrations, naming it their “HubSpot App Ecosystem”, with more than 200 integrations added every month.
Such integrations tend to range from content (WordPress, SnapApp) to collaboration (Slack, G Suite) to email (MailChimp, Outlook). HubSpot operates in any area that includes sales and marketing with just about any big or small tech brand.
Salesforce works with some of the best third-party apps, whether you’re talking about G Suite, MailChimp or Quickbooks. These integrations operate with the platform seamlessly to permit a smooth transition for your team. Salesforce has an entire system called App Exchange that’s dedicated to the thousands of products and integrations.
HubSpot helps customers looking for support in finding answers to their database of documents, posts, and resources. The company also offers support via email, phone call, and Twitter.
The drawback is that those who use the free version of their program don’t have insurance, so you’ll need to be a paying customer to get help. Free CRM users get access to HubSpot Academy, eBooks, downloads, user documentation, and 24/7 Live Support.
Salesforce provides only one-on-one customer support for paying customers, although they will provide assistance to everyone in the case of “severity one” issues.
Paying for Salesforce’s support is worth it. They have an extensive collection of self-help to guide you, and you can also study at Salesforce University to help you improve using the software, even if that comes at an extra cost.
With the lower-level Salesforce licenses, you get access to the Salesforce Knowledge Base at the Enterprise license level, how-to guides, forums, training courses, and certifications.
Take into consideration all the above-mentioned features between Salesforce and HubSpot CRM. Come up with the right decision in order to boost the efficiency of your business and make it grow.