Five Secrets to Onboarding New SaaS System Integrations

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Five Secrets to Onboarding New SaaS System Integrations
by Marketing

So you have come to the point where you are negotiating with your chosen SaaS vendor for the newest cloud application for your company. Unfortunately for first-timers, this process usually ends up being full of surprises. The fact is that there are many essential needs (that aren’t always obvious) that you should consider when you plan on integrating a new system into a company.

Many experts claim the average company now has 6-10 separate and distinct SaaS systems helping them run the business.  Categories include:

    • Enterprise Resource Planning (ERP – NetSuite, Quickbooks, etc.)
    • Customer Relationship Management (CRM – Salesforce, Pipedrive, Pipeline Deals, etc.)
    • Marketing Automation (MA – HubSpot, Marketo, etc.)
    • Help Desk
    • Project Management

The list is long and will continue to grow as cloud vendors continue to offer new efficiencies for business operations. That’s why we’ve comprised a list of “secrets” to help ensure your team doesn’t fall into the common traps of new system integrations.

1. Native integrations offered by SaaS vendors most likely cannot do what your business needs.

For SaaS vendors, the features and functionality of their products will come first. The integration abilities? Secondary at best.  In the system integration space, few native integrations deliver the necessary features needed for quality data integration between systems and still offer high customer satisfaction. Marketo to Salesforce is one native integration that consistently gets high marks for its ability to share data without needing another solution. Companies use additional middleware solutions and services to ensure their systems are sharing data appropriately for many of the rest.

Make sure to ask about the native integration to understand what it offers (and what it doesn’t), then plan accordingly.

2. If your company isn’t already using Middleware to connect your systems, you will be soon.

The middleware market is growing — and fast. It is a necessary service for the growing cloud/SaaS market. In fact, according to Fabrizio Biscotti, research director at Gartner, the PaaS segment showed impressive growth, “not just in the AIM market but across the entire enterprise software market. Integration PaaS (iPaaS) grew 55 percent in U.S dollars, while application PaaS (aPaaS) grew 40 percent.”

The Middleware can be used to connect all (or at least most) of your cloud systems. Middleware can be used to more efficiently manage the data flow desired between your systems with a single SaaS interface and education, without a need to try and collect data flow in each system.

Middleware like Bedrock Data, Dell Boomi, Celigo, and Jitterbit allows you more control over the data processes between your systems. It makes sure your data integrity is maintained at a higher level.

Want our book of secrets? Download our “Five Secrets” eBook to ensure your next project goes well.

Download '5 Secrets' eBook

Looking for more information about which integration platform is right for your business? Let’s chat, and unlock your business’s needs, today.