In an ideal world, customer relationship management (CRM) software is your “Single Source of Truth” for sales and marketing teams, but unfortunately, it is far from the truth more often than not. Studies suggest that over 30% of the records in your CRM right now have data health issues. Over time, bad data slowly decays and erodes your organization’s trust, productivity, and revenue. Data hygiene is not a new concept, but more and more organizations are taking the necessary steps to check and scrub data for accuracy regularly. According to IBM, insufficient data costs US businesses $3 trillion every year.
So what is ‘Bad Data’?
Bad data is incorrect, outdated, duplicate, improperly formatted, or just plain missing data. It can happen for numerous reasons:
- B2B contacts taking a new job;
- a contact receives a promotion;
- duplicate contact records enter from an extraction channel;
- a sales rep enters contact with a lowercase first name;
- necessary fields not being populated when a list is uploaded;
- among many other ways, bad data can happen.
The reality is, bad data is inevitable.
So why is Data Health important?
Agencies, sales, and marketing teams that focus on critical tasks that contribute to your bottom line are generally more successful. This success comes in the form of better-targeted lead generation, crushing quotas, and winning more clients.
A few things that get these teams to this desired outcome come through targeted firmographic/demographic campaigns, hyper-personalized outreach emails to spark conversations, and wowing prospects with the tools and insights. All require good data your team can rely on. Having bad data causes friction at every touchpoint for each group; finding and resolving these problems takes time away from accomplishing their respective goals.
Ask your sales or marketing team if they have problems with “bad data” in the CRM and throughout their processes. Without a doubt, someone would say yes, the question is: how much and where do I look?
Trujay CRM Data Health Assessment
When Trujay launched our CRM Data Health Assessment, it was to take the guesswork out of locating potential problems in your data set. The product analyzes the entire CRM providing a macro-level view of your data health. It pinpoints incorrect, duplicate, improperly formatted data, and missing fields — so you don’t have to.
Your team can use our findings to resolve issues with a project management CSV export or consult with our team of data experts to fix the problems. Our Data Quality Program ensures that your team focuses on things that get them closer to their goal: increasing business.
While this is only the beginning, Trujay plans to expand functionality to provide more granularity, control, tracking, and programmatic resolutions.
You have assessments conducted for many parts of your life business; why not for your data? You’ve trusted us to move your data for years; now, trust us to keep your data clean.
Let’s get started with your FREE CRM Data Health Assessment today.