If you’re running your online business on the popular WordPress platform, you’re already off to a great start. WordPress is a great choice, whatever the size and area of your business, but how can you upscale your business using WordPress? How do you go about increasing your business revenues and attracting the best customers?
Before we dive into how you can use WordPress to grow your business, let us take a moment to understand why this is so important.
Why Should You Upscale Business Use WordPress?
Be it on WordPress or any other platform, a well-designed website showcases your best face to your customers. There’s nothing quite like a cheap-looking, low-functioning website to force your prospective users to spend their time and money elsewhere.
WordPress is an excellent option for designing a sleek and classy website loaded with features that improve your users’ experience. The best part about WordPress is that you can do this without spending too much time or money.
Here are the 12 steps you can take to drive your online WordPress business to the next level:
- Design with a focus on customer experience.
- Optimize your website page loading speed.
- Monitor your business analytics.
- Leverage your SEO.
- Create and share quality content using blogs.
- Make it easy for users to contact your business.
- Maintain your website using software updates.
- Invest in a WordPress security tool.
- Use a good hosting platform.
- Use a Content Delivery Network.
- Use a horizontal (or elastic) architecture.
- Install a WordPress CRM plugin.
Let us look into each of these 12 steps in detail.
1. Design with a focus on customer experience
Enhancing its customer experience (CX) is a crucial ingredient for the success of any online business. Optimized CX can boost conversions, increase customer loyalty, drive referrals, and lead to repeated purchases.
With WordPress, you have a powerful tool and a thriving ecosystem at your disposal – that offer a range of high-end functionalities and features. The first thing you need to do to upscale your business is to make the most of the WordPress platform and ecosystem to identify the integrations in plugins and themes that can catapult your user experience to the next level.
Here are a few tips to optimize your CX on the WordPress site:
- Optimize your website to perform consistently on multiple user devices, especially mobile devices.
- Identify the best themes and plugins to design the perfect look and feel for your target audience.
- Personalize your product offering for each customer profile.
- Simplify your customer service so that customers can quickly get in touch with your business.
2. Optimize your website page loading speed
You may be running a great-looking website, but customers are likely to abandon it if it is not optimized for fast loading, then online customers can potentially leave it. Besides, slow websites can also lower your Google ranking. Test your website speed regularly using tools like the Google PageSpeed Insights, which also provide tips on how to improve your page loading speed.
You can also install a caching plugin to increase your webpage loading speed and encourage repeated viewing. Caching plugins store static content of your WordPress website; caching enables fewer HTTP requests between your web server and the user’s browser.
To boost your website caching, install a WordPress caching plugin like WP Super Cache or WP Rocket.
(Source: WP Rocket website)
3. Monitor your business analytics
For any growing company, business analytics provide the best way of understanding your website visitors along with insights that can help you cater to your target audience. Using analytics tools, you can find answers to multiple problems like:
- The number of daily visitors that come to your website.
- The age profile of the visitor and their geographical location.
- The pages that are most visited the most.
- The average amount of time spent by visitors on your top-ranked web pages or content.
- How visitors are interacting with your website
You can easily monitor your business analytics using tools like Jetpack or Google Analytics.
4. Leverage your SEO
You cannot upscale your online business without focusing on SEO results at the risk of stating the obvious. Fortunately for WordPress sites, SEO basics are well covered.
Here are some advantages that WordPress offers with regards to SEO management:
- Availability of efficient SEO plugins like Yoast SEO and All in One SEO
- Availability of XML sitemaps for accurate indexing
- Website compatibility with the Google Search Console tool
- Availability of SEO-friendly or responsive themes
Make the most of these to improve your SEO rankings.
Apart from effective SEO practices, quality content in website content, blogs, or product pages is another proven way of user engagement and getting noticed in your domain. In particular, blogs are a great way of providing unique content tailored to your users’ problems and needs.
Here are some quality tips when working on the right content for your WordPress-powered business:
- Provide unique content that sets your business apart from closest competitors. Focus on the problems your prospective users could be facing and how you can help alleviate them.
- Optimize your content blogs for high-value SEO keywords to attract high-end customers.
- Add a customized and relevant Call-to-Action (CTA) to each blog post so users know exactly how you can help them.
6. Make it easy for users to contact your business
For any online business, it is essential to make it easy for potential customers to contact your business and get responses to their queries or concerns. One effective way is to add CTAs to your content blogs – or even on your website’s homepage and landing pages.
(Source: Trujay website)
Further, social media tools like Facebook and Messenger are potent mediums to connect and interact with online users.
7. Maintain your website using software updates
The best part about WordPress is the new features and enhancements that get added to it and the plugins and themes that work with WordPress.
To avail of these features, make sure you regularly update your WordPress core and your installed themes and plugins to the latest version. These software updates also include minor performance tweaks and security fixes to improve your website without any additional costs.
8. Invest in a WordPress security tool
Thanks to the popularity of the WordPress platform, WordPress sites are always targets for hackers. A hacked website can spell serious trouble for your business. From site ranking for spam words to causing downtime and driving away visitors to getting blocked by search engines to loss of confidential customer data, to long-term damage to reputation and revenue, the possibilities are scary and yet, extremely likely.
A WordPress security tool can prevent all that by securing your site on an ongoing basis. For instance, you can use security plugins like MalCare to scan your site periodically, clean it without relying on external technical help, and take advantage of its firewall protection to keep horrible traffic away from your site.
(Source: MalCare website)
9. Use a good hosting platform
Shared hosting can work great in the initial stages of your business since they offer a low-cost way to start and maintain your WordPress site. However, with shared hosting, you share the same server resources with other online businesses – this can be a problem when you’re looking to scale your business. As the incoming traffic for different websites increases, they can consume more of the same server bandwidth, thus impacting your website performance.
Instead, switch to a well-managed hosting platform that may be slightly more expensive but provides dedicated backend resources.
10. Use a Content Delivery Network
Do you want to scale your incoming traffic and deliver content faster to your online users? Then a Content Delivery Network (or CDN) is the way to go. In short, a CDN can improve your customer experience by accelerating content delivery and reducing the load on your web server.
For the best CDN services, choose from a range of providers, including Akamai and Cloudflare.
11. Use a horizontal (or elastic) architecture
Your WordPress site must be able to handle large volumes of traffic without any downtime or performance dips. This is where a horizontal or elastic architecture can help. The flexible architecture allows horizontal scaling – or running the same website at once on multiple machines.
Check out for a managed host provider who can provide flexible architecture.
12. Install a WordPress CRM plugin
Customer Relationship Management (or CRM) is a proven way of understanding your customer’s needs and engaging with them through their lifecycle. CRM-specific data can positively impact multiple business areas like customer prospecting, marketing, client servicing, and identifying and resolving business problems.
There is a range of WordPress CRM plugins like the WordPress CRM Plugin or HubSpot to choose from. These plugins cater to varying CRM needs of organizations ranging from storing customer records to visual pipeline management.
In today’s times, your website is the biggest weapon in your online business arsenal. An elegant, fully optimized, and secure WordPress website will go a long way as you gear up for the next stage of your growth. We hope you find these tips helpful as you unlock all that your WordPress site has to offer to grow your business.
Are there any other tips you recommend from your experience with WordPress? Let us know in the comments below.