HubSpot Marketing Onboarding

What’s Included in the Package

#1Account Technical Set-Up

  • Set-up domain
  • Install HubSpot tracking & internal traffic
  • Configure email types
  • Connect social accounts
  • Set-up any integrations

Total Includes: 4 Hours

Account Technical Set-Up
Buyers Journey

#2Personas & Buyers Journey

  • Identify personas
  • Create Buyer Personas & add to HubSpot
  • How to define a company’s buying journey
  • Map persona’s buying journey
  • Define stages of customer lifecycle
Total Includes 4 Hours

#3Lead Generation in HubSpot

  • Consult business goals priorities
  • Create custom contact properties edit existing ones
  • Create & embed lead collection forms on site
  • Set-up leadflows
  • Identify segments to focus on
Total Includes 6 Hours
Lead Generation in HubSpot
content.jpg

#4Content Creation & Distribution

  • Create content strategy in HubSpot
  • Learn Topic Clusters
  • Identify core topic & subtopics
  • Configure blog subscriber updates
  • Create/schedule social media
  • Build CTA’s
  • Determine distribution strategy
  • Build out landing & ‘thank you’ pages
Total Includes 6 Hours

#5Reporting

  • Discuss business objectives current KPIs
  • Identify reporting goals
  • Set-up dashboards & custom objects
  • Create cross object reporting
  • Understand different reports in HubSpot
Total Includes 4 Hours
reporting
email_mark

#6Email Marketing

  • Re-create emails in HubSpot
  • Learn best practices
  • Learn to promote content (ie: blog or landing page) via email
  • Buying journey
Total Includes 4 Hours

#7Automate Your Process

  • Determine what processes can be automated
  • Set-up workflows follow up
  • How to do email nurturing
  • Review automation
Total Includes 6 Hours
autoprocess

Summarise

#1Account & Technical
Set-Up

4h * $175 = $700

#2 Personas & Buyers Journey

4h * $175 = $700

#3 Lead Generation in HubSpot

6h * $175 = $1050

#4 Content Creation & Distribution

6h * $175 = $1050

#5 Reporting

4h * $175 = $700

#6 Email Marketing

4h * $175 = $700

#7 Automate Your Process

6h * $175 = $1050

Total $5 000 34h/ $5 950