HubSpot vs. Marketo: Boost Your Business Performance

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HubSpot vs. Marketo: Boost Your Business Performance
by Anastasiia Dyshkant

HubSpot vs Marketo: Boost Your Business Performance.


In today’s competitive business world, marketing automation vendors are racing to prove their worth in the future. These vendors are going to court you and your company. They will state that their service is the best and the highest performing.


So, a robust marketing automation tool is a MUST for your business.


One of the most powerful marketing automation tools is HubSpot vs Marketo. These two cloud-based CRM leaders have large user bases, high satisfaction ratings, and a lot of feature overlap. But still, they aren’t the same.



HubSpot vs Marketo: Short Overview


marketo va hubspot




HubSpot’s Marketing Hub promotes innovation and growth through a validated combination of corporate strength and the best usability in class. HubSpot is for companies that want their strategies to evolve and develop while remaining flexible enough to respond to changing markets and consumer preferences. You will now be able to customize your toolset due to the dedication of HubSpot to a free and open ecosystem. 




Marketo is a single platform that offers email nurturing and automation and includes costly integrations or other resources to assist with marketing, sales, and company performance. Moreover, to take full advantage of a single email automation tool, it needs deep integration with a CRM that the team must manage.



HubSpot vs Marketo: Campaign Management


Marketing campaigns primarily stimulate growth, and any tool for marketing automation you choose will help you manage campaigns in the way you and your team organize yourself. Campaign management should not only help build marketing assets but eventually also report on a campaign ‘s results.


Marketo has a file structure that is close to the Windows file manager. It makes it easy to build campaign assets linked to a campaign, and then replicate them in the future if you have a similar drive.


HubSpot campaigns provide information for content as well as reporting. You can quickly build content assets inside HubSpot, link them together in a campaign, report on them analytically, and clone the entire campaign.



HubSpot vs Marketo: Support and Training


While both have extensive networks of support, HubSpot has an overall advantage. With the Academy’s free phone service and thousands of videos and documents, HubSpot has considerably more tools to utilize, not just the app, but inbound marketing in general.


Furthermore, telephone support from HubSpot is fast and helpful. The good news is that HubSpot has email support and live chat right inside your site, so you can speak to a customer service rep and get fast answers to your questions.


Unfortunately for Marketo, several online reviews suggest support for the product is very hit-or-miss. Specifically, it can be hard to get someone on the phone, but the reports show that service is decent when you have the right person to hold on.


Besides telephone help, both organizations provide paid training if you want anyone to mentor you one-on-one, as well as other text-based services including:


Marketo and HubSpot both have their own “University” and “Academy,” which are devoted to helping clients master the techniques to become better marketers. All sites have certification courses that you can complete, and HubSpot also has individual lessons and classes on other inbound approaches and methodologies, not just about the program.



HubSpot vs Marketo: CRM Integration


Marketo offers two native CRM integrations: Salesforce and Microsoft Dynamics, SugarCRM, NetSuite, Oracle, and SAP Cloud for Sales integrations. 


On the other hand, HubSpot has only one native integration: Salesforce, so if you’re trying to integrate with different CRMs, you’ll either have to set up a custom integration or build one for you.


If your company is using Salesforce, you would appreciate that Marketo was developed using the Salesforce platform and is very detailed in its integration. 


Whether you’re a Salesforce company, don’t rule out HubSpot, however. Salesforce is HubSpot’s first outside CRM with native integration, which can be set up and integrated in minutes.


HubSpot has its free CRM built right into the software, which ensures that CRM data can be accessed and used in all Hubs to meet the needs of most new companies and small and medium-sized companies.



HubSpot vs Marketo: Content Management Platform


When it comes to content, HubSpot and Marketo offer very different solutions.


HubSpot provides a standard Content Management System ( CMS) in which you can develop all of your websites. If you don’t want your entire website to move to HubSpot, you can still create landing pages and blog posts on a HubSpot subdomain and incorporate them with your site.


However, while Marketo provides landing page tools, it doesn’t have a native CMS or blogging platform, so you’ll need to use your website framework for your blog pages and then combine it with Marketo ‘s automation marketing software.


HubSpot, on the other hand, enables you to host your blog on its platform (CMS), quickly draft and publish posts with an on-page editor, incorporate calls-to-action, and provide integrated SEO tools to help you rank higher in search engines.



HubSpot vs Marketo: Social Media Marketing


Social media is just as much a part of the everyday lives for most people as getting a coffee, and it’s only reasonable that advertisers want a network that helps them make the most of it.


HubSpot has been a massive supporter of social media marketing since its launch, and online reviews (G2 Crowd) give the company a substantial advantage over the overall industry in terms of social tracking, sharing, communication, and advertisement.


Although the framework of Marketo provides a social media program, the company user’s level is likely to use a separate social networking software that is far more sophisticated than even HubSpot for more detailed tracking and social campaign reporting.



HubSpot vs Marketo: Analytics


It’s necessary to measure the entire funnel when making data-driven decisions. From the content, you produce to creating connections to winning customers, getting a view of and piece of your funnel helps you to concentrate on doing more of what matters — and less of what doesn’t matter.


You have the opportunity to get robust reports from high-level engagement analytics to sales reporting using Marketo. Reporting involves manual setup, which can take a significant amount of time.


With HubSpot, all of your analytics are available in one place-from top performance indicators to multi-touch attribution of sales. You can make rational decisions based on market interest and relate every customer interaction to sales. Better yet, because reporting is out of the box, no manual integration is necessary. So, HubSpot’s reporting tools are for real people.



The Bottom Line


So, you could be best served by HubSpot if you are a growing company looking to attract more visitors to your site and cultivate leads with a marketing automation platform with enterprise capabilities. If you’re a major B2B company searching for a custom-built solution to match prospect interaction with business goals, try Marketo.


To switch your CRM, you can use Trujay automated migration tool and migrate on your own or get the help from our experts with Guided Self-Service migration.


For more information, contact us.