Humans are principally dependent on the internet for their jobs and everyday operations. It is essential to have an accessible and optimized web presence, especially in an increasingly impatient world.
People want to get the information they require in seconds; no one has time to wait for your website to load. If your website takes too much time to load, people won’t wait; they will switch to your competitor’s website!
Why Is Pagespeed Important?
A slow page load time reduces the efficiency of your website. If the page takes longer to load, visitors lose interest, which results in:
- Loss of traffic
- Loss of leads
- Decrease in sales
- Decrease in engagement
- Loss of search engine rank
The plethora of side-effects makes WordPress developers wonder how to increase the page load time. WordPress is a framework through which programmers use to create websites. It also supports various plugins to enhance website functionality.
More than 75 million websites are on WordPress, and developers use various tools, themes, and plugins, which can cause the website to slow down with time. One needs to be cautious when using integrations and plugins, as they’re the most common reasons for having low page speed.
8 Ways to Enhance Your Website’s Page Speed in WordPress
According to a survey, 40% reported that they would abandon a site if it takes more than 3-5 seconds to load. Websites that load within 2 seconds have a far higher traffic rate.
There are several ways to maintain, optimize and improve the page speed of a WordPress website. Below are the top 8.
1. Run a Diagnostic to Check the Speed of Your Website
First of all, you need to be aware of your website’s speed so you can work towards improving it. To analyze your WordPress website’s speed, you can use a tool like WP Engine Speed Tool. Once you enter your website’s URL, you will receive a detailed report on your website’s load speed and tips on improving the speed.
2. Get Rid of Unnecessary Plugins and Themes
To enhance the functionality of your website, you must delete the unused plugins and themes. New themes also keep your website vulnerable to cybercrimes; hence you must keep your themes and plugins updated and delete the ones that are not in use.
Deactivate the unused plugins and then delete them from your inactive plugins. For themes removal, go to Appearance > Themes. Once you are there, trash the unwanted themes.
3. Maintain Your WordPress Media Library
Another critical aspect is page load speed in your media library. Too often, we keep accumulating unwanted images in our website’s media gallery, which causes the website to slow down.
You must make space by deleting the unwanted files. You can remove unwanted media by following the below-mentioned steps:
Add Media > Media Library > Unattached, and then remove the extra files you don’t need.
4. Take Care of Your Database
Databases eventually start cluttering if unsupervised. A cluttered database can also result in slowing down your website and finally taking more time to load. We advise you to regularly clean up your website’s database so the website remains fast and loads quickly.
If you’re comfortable or have technical knowledge, phpMyAdmin is excellent for cleaning your data manually. Otherwise, use plugins like Advanced Database Cleaner and WP-Sweep, which can help you remove spammy elements like MySQL queries, spam comments, etc.
5. Optimize Images
Website images are most important when it comes to the layout and aesthetics of a website. However, you must keep in mind that huge files and large photo sizes can slow down your website. To avoid it, you must optimize the photos you are uploading on your WordPress website.
There are various ways to optimize your images:
- Adding alt text
- Add titles
- Image sitemap
- Keeping your image’s file size under a couple of hundred kilobytes saves them as ‘web optimized’ JPEGs or PNGs.
6. Put a Cap on the Number of Comments per Page
Suppose your website is getting many comments, which can also cause its load time to increase. Hence you must control the number of words you are receiving on a page. You can also redirect comments on a dedicated page, so it shaves off the load from one page.
You can do this by: Settings > Discussion (check the “Break comments into pages” box). In settings, choose the number of comments you want on each web page. The default setting is 50 comments per page.
7. Choose A Better Web Hosting Provider
The speed of your website is also affected by the webs hosting provider services. Often people get tempted to use shared hosting with unlimited bandwidth and other offers. However, this causes poor results and performance as you are using the same server with countless different websites.
The latest technology allows you to buy cloud storage at nominal charges. SiteGround, DigitalOcean, Amazon Web Services, and even Google Compute Engine are now offering cloud services at affordable rates.
8. Use a Lightweight WordPress Theme
WordPress has many attractive themes with a large number of features, widgets, sliders, and whatnot. Although fancy themes look pretty appealing, the downside is their file size is enormous, which affects your website’s speed.
If your website has too many elements and higher page sizes, it will eventually slow down your website. Try to look for lightweight and straightforward WordPress themes to improve the load speed and make your website lightning-fast.
The lower your page speed, the faster your page load. You will help your website perform better. The better the load time, the larger the audience. Fast loading time also increases your website’s credibility and improves the customer experience.
Lastly, the page speed also directly affects the search engine ranking of your website. The faster the page speed, the better your chances of ranking higher on search engines.
Shaheryar Sadiq’s educational background in business and technical fields shapes his ability to produce quality content over a range of expert-level topics, including business productivity, web development, and digital marketing.