The 7 Best Marketing Automation Tools for Small Business

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The 7 Best Marketing Automation Tools for Small Business
by Anastasiia Dyshkant

The 7 Best Marketing Automation Tools for Small Business


“Marketing automation is the technology that propels your business into a new era of relationship-based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.”


– Jon Miller, American broadcaster



Are you looking for the top marketing automation tools for small business? Marketing automation tools can save you a lot of time and help you scale your marketing strategy so that you can grow even faster.


But if you want to get the benefits of automation, you have to use the right tools.


There are many simplified tools out there that make it easy to automate your marketing activities, but not all of them are what they’re cracked up to be. It’s essential to know the best software that will work for YOUR business.


In this article, we’ll show you top marketing automation tools for small businesses and exactly how they can save you time and increase your business efficiency.


Before we start, let’s make sure we’re on the same page with a simple marketing automation definition.



What Is Marketing Automation?


Marketing automation simplifies the activities in digital marketing so that you can concentrate on the bigger picture. Modern marketing automation technologies allow you to interact in a more customized way with your customers, so it always looks individual and straightforward. Automatically, you can send emails, messages, and run seamless web marketing campaigns.


It can save you hours every day using the right tools and software to automate your marketing strategy. Because all your marketing tasks are well-managed with tools, human error is less likely, and you can work on other priority tasks.

Automation can help generate fresh leads, build trust with your clients, and take your company to the next level. It also helps to create reports so that, over time, you can identify patterns and further enhance your processes.


Now that we’re clear on all that let’s take a look at the best marketing automation tools to grow your business.


“Marketing automation replaces separate system for email, web visitor tracking, lead scoring, nurture campaigns, campaign management and reporting with one solution that streamlines marketing processes and shares data with sales.”

-David Raab, Raab Guide



What Is the Difference Between CRM and Marketing Automation?


marketing automation tools


The most significant difference between these software types is which area they focus on in your company. 


Simply put, when marketing automation software focuses on marketing, CRM services concentrate on sales. 


But because both CRM and marketing automation tools handle leads and contacts, their characteristics sometimes overlap. And since CRM programs have tons of functions, you’re more likely than the other way around to see a CRM offer marketing automation functionality.


So if you’re looking for tools to help you or your sales team with lead nurturing and relationship management, be sure to check out our post on the best CRMs for your small business in 2021.


Now, let’s find out exactly how to choose the best marketing automation software for small business so you can pick the right one for you.



HubSpot Marketing


marketing automation tools


HubSpot Marketing is a top-of-the-line inbound marketing software that focuses on growing traffic and increasing lead conversions. This platform can give you the things you need to launch effective campaigns, with robust tools for blogging, emailing, SEO, marketing automation, lead management, and analytics. 


The system also integrates with various CMS solutions, email services, tools for eCommerce, and social networks. For those who want to try the product’s critical features first, the supplier offers a great free trial plan.


The platform is available for subscriptions in four monthly plans, priced based on the number of features you will need for your operations. You can opt for their Free Plan, their Starter package that costs $50, for small businesses and startups. Check out their Basic Plan, Pro Plan, and Enterprise plans at $200, $800, and $2400, respectively, for larger companies.





marketing automation tools

OptinMonster is the best conversion optimization software on the market. It allows you to convert website visitors into subscribers and customers easily.


It comes with easy to integrate lightbox popups, slide-ins forms, welcome mats, coupon wheels, and more.


OptinMonster works with all popular email marketing services and helps you to get more email list subscribers quickly. 


It is packed with many features that help you target users automatically and demonstrate personalized campaigns to them. For example, for different pages on your website, you can display targeted messages. Based on user activity and geographical location, you can also display campaigns.





marketing automation tools


Sendinblue is one of the best WordPress email newsletter plugins. It’s also an excellent tool for SMS marketing. There’s a range of templates to create your emails.


Sendinblue helps you to create custom workflows that automatically send out emails. You can also use the actions of your contacts on your website to trigger emails. For example, if a customer adds an object to their basket but fails to check it out, you might send an automatic email. 


For up to 300 emails a day, Sendinblue has an entirely free account. You get unlimited contacts. If you want to send more emails than that, paid plans start at $25/month.





marketing automation tools

Constant Contact is a powerful email marketing automation tool. It automates all email campaigns to let you focus on the growth of your business.


Constant Contact is an easy-to-use marketing solution to build beautiful and high-converting email campaigns for your subscribers. It also has tools to help you grow your email list.


Their email builder, drag and drop, make it easy to design emails in minutes. You can also use their ready-made email templates and quickly send emails by customizing them. 


Constant Contact lets you trigger emails on your website based on user behavior and actions. To send the right message at the right time, you have to segment your audience.


You can completely automate your email marketing strategy with Constant Contact. It works perfectly for all kinds of websites, including eCommerce stores.





marketing automation tools


Pardot is a marketing automation tool and lead management platform created by Salesforce for B2B businesses. This software, which is cloud-hosted and accessible on desktop and mobile devices, combines the power of multiple features into one interface. Email marketing, lead nurturing, and sales intelligence are among the tools included in Pardot.


Make sure that your pipeline always has high-quality processing leads. With Pardot, through smart email marketing and social media marketing, you can generate more leads effectively. The software can also help you create engaging landing pages and forms on top of that.


Get a better understanding of your marketing campaign work elements and what is not through informative ROI reporting. You can optimize your operations with this feature based on data collected directly from your clients and leads.


Reach customers by using their lead management tool at the correct time. You can send emails using Pardot based on triggers like time, interactions, and other custom parameters. Before your competitors get to them, you can also re-engage dormant leads, identify the hottest leads and create dynamic lead category lists for better targeting.





marketo marketing automation tools


Marketo is a flexible marketing automation tool trusted by over 2300 customers across the globe. The software is accessible on both desktop and mobile devices and offers a range of B2B marketing, lead management, email campaigns, budgeting, and ROI optimization features. The platform also allows for personalization in real-time, so you can proactively and effectively engage your target market.


Marketo is easy to use with its drag-and-drop interface. Without dealing with the technical aspects of web development, you can establish landing pages and publish your content. For users with no IT background, this makes it an excellent choice.


One of the hard things to keep up with is internet marketing in the digital century. You can post, support, and connect both new and current consumers quickly and efficiently via Marketo’s streamlined social interaction features. 


For the success of a campaign, a collaboration between your marketing and sales team is crucial. Fortunately, Marketo integrates seamlessly with leading CRM platforms such as Salesforce and Microsoft Dynamics.





Drip is a marketing automation tool for eCommerce websites. It allows you to automate personalized marketing campaigns for every step of the customer journey.


Drip is software for customer relationship management (CRM) for online shops and companies. It collects information from customers and allows you to develop an automated marketing strategy that works. 


On your website, you can track your subscribers’ action and configure your email marketing based on the actions they take. To get even more visibility into the clients, Drip also ties with other eCommerce marketing resources. 


If you run an eCommerce shop, then Drip will boost your profits and expand your company beyond imagination.



In Conclusion


And that’s it! We hope this list of the top marketing automation software for small business helped you. Are you looking for more tips or tricks in the CRM industry? Read our blog!