The Best 10 CRMs for Small Business in 2021

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The Best 10 CRMs for Small Business in 2021
by Anastasiia Dyshkant

The best 10 CRMs for small business in 2021


For companies, both small and big, it can be a hassle to keep track of clients. And that is before even consideration is extended to vendors, service customers, coworkers, and partners. 


There are some items you have to be aware of when it comes to customer retention tactics if you own a small company. On top of the list are marketing and social media presence.


For small businesses, you want a simple CRM, but you also want a tool that is simple to understand, simple to use, and easy to access. Since there are several different tools available, we will take a look at some of the best CRMs for small business in 2021. 



Why is CRM Important for Small Business?


Artificial Intelligence or AI, is becoming more common and spreading more rapidly than anyone knows. CRM is expected to be the single largest revenue area for spending on enterprise systems by 2021. 


Simply put, if your small company is going to last in today’s technology world, then to tackle what is coming, you will need a CRM plan for the future. If you have a start-up, you have sales goals, market goals, and profitability metrics written down into a business plan.


It can be tricky to put these into place to get accurate results. How do you keep track of and translate so many data sources, such as:



This is where the best small business CRM comes into play. You will be offered a very simple and easy to read view of your customers and anything related to them by the best CRM apps.



crms for small business



We can’t include in our list of the best CRMs for small business Salesforce. For more than two decades, Salesforce CRM has dominated the industry and is still going pretty solid. 


This CRM platform offers a range of highly specialized tools and functionality that small companies can use according to their needs. There is a common misconception about Salesforce being ideal only for larger businesses due to its expansive nature and numerous resources.


Salesforce is one of the ideal CRMs for small business in 2021 as well. You can select the correct Salesforce version of your preference, depending on the size of your company and your budget. 


By assisting in successful lead management, distribution, and business research, offering AI software, and a host of other features, Salesforce has proven its mettle in the CRM market. Another main benefit of Salesforce is that it seamlessly interacts with multiple apps to provide the customer with optimized and unified services.



hubspot logo



If you’ve been looking for a management tool, then you’ve probably heard of HubSpot CRM. All you need to organize and track customer leads are supported by the HubSpot CRM app. The most appealing thing about HubSpot, perhaps, is that it is free. 


Less data entry for you means more time spent getting to know those leads with lots of automated tasks. Interactions are automatically monitored and offers are shown without added work on one dashboard for complete visibility. 


Without any expiration date for free, HubSpot enables you to have up to 1,000,000 contacts, users, and storage. If you are looking for basic CRMs for small business in 2021, it’s certainly worth checking out.


crms for small business



With over 500,000 users worldwide, Insightly is rated as one of the best CRMs for small business in 2021. In general, Insightly is a cloud-based small business CRM solution that provides large companies and multi-level organizations with specific enterprise-level modules.


Contact management, pipeline management, and task management are among its key features to help you gain clear visibility of sales, an overview of your business, monitor your deliverables to customers, enhance customer communication, organizational coordination, and increase productivity and performance.


The CRM has a mobile platform for on-location flexibility for iOS, Kindle, and Android, and it integrates well with famous apps such as Google Apps & Gmail, Evernotes, MailChimp, Office, and Outlook.


crms for small business



Zoho is a CRM that is easy but highly efficient. It is easy to deploy and has numerous customizable characteristics. It is possible to access and use Zoho on all platforms, such as live chat, computer, email, and social media. 


In minutes with Zia, AI-powered analytical assistant Zoho analyzes and extracts insight. With powerful sales reports, you can track key indicators of success and make smarter decisions.


Process management- chart of sales builder and processing rules out any phase of the sales process. Automation-Cut out repetitive activities that are time-intensive and cause immediate behavior through intelligent workflows. 


Zoho monitors interactions with customers and simplifies the quote development process. In addition, it integrates with G-suite applications and provides holistic control of calendars.


crms for small business



Pipedrive monitors communications, calls, and development. This makes it possible for you to dive into other aspects of the CRM instrument that might be more important to you. A single, simplified view of your sales process is provided to you by the Pipeline interface. It provides clarification and on the same page, it gets your team. 


Pipedrive was ranked by the leading software review site G2Crowd as the easiest sales tool to introduce. Again, it may be critical for a small business owner if you have not dealt with CRM apps prior to this.


Over 100 applications are incorporated into Pipedrive and these will give you everything you need to set up and manage customer dashboards. For small businesses, this is a simple CRM, and if you are looking for a good place to start, then Pipedrive CRM could be for you.


crms for small business



Nutshell is a smart CRM that can manage all company aspects and is a great tool for keeping comprehensive records. It is completely customizable and can be set up easily. 


To access it at any time, import your contacts, schedules, and emails from any source and store them in a centralized repository. Pipeline management helps you to pick the way you want to see your pipeline and treat it efficiently across four different views: board view, list view, a map view, and chart view.


Besides, through insightful reports, you can quickly figure out what works for your organization and where you need to change. 


Email automation- connect with your valuable prospects and catch their attention, build, and schedule one-on-one sales drips. 


Nutshell provides unrestricted storage and tutorials online to familiarize users with the software. It offers a highly interactive environment and is mobile device-compatible.



crms for small business



Nimble is a powerful CRM with a quick user interface and simple functionality for small businesses. It is recognized for its social search functionality and resources for market segmentation. 


It provides all the basic CRM features for users, particularly to help you simplify operations across different social media platforms. By taking all your social media posts to one single app, the CRM platform provides you with a seamless experience.


Nimble’s Contact Record function lets you track leads and contacts through networks on a single platform.





Freshsales is the fourth addition to the product lineup of Freshdesk and a quality CRM for high-speed teams to keep track of contacts when addressing their queries. It received our 2017 Award for Great User Experience. It is defined by happy sales teams as the single contact management center that lets them remain in charge of thousands of leads but offers a quick and easy-to-navigate interface at the same time.


Freshsales was a reaction to the company’s own desire to deal with different aspects of the sales process and remove the need for consumers to wander through systems in order to get the job done. Freshsales has collated all features of legacy CRM systems at its heart but has found its own way of maximizing revenue and prioritizing pipeline opportunities.


Freshsales was also intended to be a versatile strategic contributor, not only disclosing fantastic sales insights but also supplying businesses with hints about how to use them to their advantage. This is how Freshsales came to have all important sales performance capabilities and is used globally, particularly by active users of Freshdesk.



Agile CRM


Agile CRM is an All-in-One CRM focused on a single platform with distribution, marketing, and service automation. It has an easy, clean, and modern interface for sales monitoring, contact management, marketing automation, web analytics, two-way emails, telephony, and helpdesk. 


Agile CRM is one of the best CRMs for a small business built on the cloud that combines key sales, marketing, service, and web engagement application functionalities into a single cohesive solution.


Trusted by thousands of small to medium-sized companies across various sectors, Agile CRM includes a vast range of features, including project management, contact management, scheduling, automation of sales and marketing, customer support, email monitoring, landing pages, and to name a few, social media marketing. 


Users have a unified platform with Agile CRM that puts all the data as well as people on a single page, streamlines their activities, improves connectivity and collaboration, and dramatically improves productivity and output both at individual and collective levels.


crms for small business



Streak contains all the stuff that most of the top CRM apps do. They are special, however, in that you can handle the whole platform right from your Gmail. 


You can also add the Chrome extension to your Chrome browser and also manage all the settings. A free personal CRM tool that can work for you is provided by Streak. If not, their price is really fair and they have a special instrument.


While other CRM applications offer you the option to add a third-party add-on to Gmail or other Google apps, Streak contains the entire tool already installed right into your Gmail inbox. This is a modern and innovative way of treating consumers and they just deliver that at the moment.


Learn about the difference between HubSpot and Streak.





There is a list of the best 10 CRMs for small businesses in 2021. Make your choice and skyrocket your business in 2021. Here you can find out more about CRM trends in 2021


CRM is not a luxury to your business, it is a necessity. If you want to migrate your data to a new CRM already today, then use Trujay’s Wizard