This article was updated on April 6, 2021.
What is HubSpot?
HubSpot is a company that makes inbound marketing software for businesses. When people refer to HubSpot, they are usually referring to HubSpot’s marketing software. The Marketing Hub is an all-in-one solution that enables you to create landing pages from one dashboard, make SEO-friendly blog posts, launch email marketing campaigns, monitor analytics, and much more.
However, HubSpot also has CRM, applications for purchases, and a website builder that is simple to use.
You have everything you need for effective inbound marketing from end-to-end by taking advantage of all the HubSpot resources available.
What is WordPress?
WordPress is a free website and blogging platform that allows you to get a website and run it with minimal investment. WordPress is the most popular content management system (CMS) available and accounts for 25% of websites on the entire internet.
Thousands of developers support it with custom plugins, themes, and other tools to help you accomplish all of your inbound marketing objectives. All of HubSpot’s tools are designed to integrate with WordPress, as well.
Unlike HubSpot, however, you will have to configure all of the various functions yourself as they aren’t built-in automatically in WordPress.
The two platforms are very different, so I’m going to focus on what HubSpot and WordPress areas have in common.
HubSpot vs. WordPress: Blogging
Probably the greatest strength of WordPress is how you can start a blog with it quickly and easily. You will find the “Posts” tab once you install WordPress on your website, where you can jump right in and start creating new blog posts.
The format looks similar to most word processors, and with their bare-bones content editor, if you have an idea of how a blog post should be formatted, you should be able to achieve most of that formatting right out of the box.
The downside is that their blogging platform is fundamental until you customize it yourself with various plugins.
Sure, with impressive copies, you can create decent blog posts right away, but you’ll need some extra plugins to optimize your search engine blogs, use more modern formatting styles, and add calls-to-action (CTA).
HubSpot’s blogging software, on the other hand, has everything you need from the start.
HubSpot, for instance, has a built-in SEO, fully updated to comply with the latest Google algorithm changes. With WordPress, you’ll need to install a plugin such as Yoast SEO and configure it to the latest SEO standards.
HubSpot’s blog also syncs with everything else in your HubSpot marketing software, allowing you to add CTAs to your posts quickly, display social sharing icons, including workflows, and much more.
Again to accomplish all these tasks, there are WordPress plugins. Still, they require extra work and fine-tuning to get everything properly integrated with your email marketing service and everything else you are using.
HubSpot vs. WordPress: Building and Editing Your Website
Out of the box, HubSpot is significantly easier for customizing your website.
You get a powerful editor that allows you to make on-page changes without any coding – but you can contact more technical with code if you have the skill and desire.
HubSpot websites have analytics built-in and are automatically mobile-friendly. Plus, they’re optimized for speed, reliability, and security.
On the other hand, the availability of these features on WordPress is more dependent on the theme you use. You can upload your creation to WordPress if you know how to write code and build a website from scratch – otherwise, you will upload a theme that you download or buy for free.
Most of the free WordPress themes without editing the code don’t allow you to do much customization. They can be frustrating to work with even then—hence why they are free. Fortunately, many paid themes include a well-designed theme editor that is much easier to make your own.
Buying a premium theme with similar on-page editing features as you’d find in HubSpot is the easiest way to build a website on WordPress. You’ll want to make sure that you study the theme you buy, check out reviews, and ensure that your developer responds to comments/requests.
HubSpot vs. WordPress: Website Security and Hosting
Security and hosting are two of the most important things to consider for any website.
You will be responsible for obtaining your hosting solution for WordPress and deciding what degree of protection you’d like.
To protect your domain, buy a 3rd party SSL (Secured Socket Layer). Many businesses want to have this developer set up since it can be challenging, but companies like GoDaddy also offer support, so there are options.
Since WordPress is an open-source framework, there will always be more security risks, and you have to rely on your theme creator to keep updated with new WordPress updates with further improvements.
However, don’t let that scare you away.
There are great hosting platforms, such as WP Engine, which specialize in high-security WordPress hosting. If they find vulnerabilities in some plugins, they warn you and deter you from installing those with known problems.
Most of the heavy lifting is done for you on the HubSpot side of things, and since we’ve started working with it, I can honestly say I’ve never seen a malware problem on the website of a client.
With your HubSpot portal comes hosting and the option to enable a free SSL or purchase your own, and because there are no plugins, there are fewer vulnerabilities.
HubSpot also has third-party services in place to fend off Distributed Denial of Service (DDoS) attacks, which are designed to keep you out of your website, and the slew of other features that you can check out on their security page.
HubSpot vs. WordPress: Landing Page Design
This is now where HubSpot is beginning to break away from WordPress.
WordPress allows you to build web pages and blog posts by design, so you can theoretically craft one into an improvised landing page, but it won’t have nearly the perfect features for efficient lead generation.
If you use a premium theme for your WordPress website, your Macgyvered landing page might be appropriate in appearance. Still, you would need a service such as LeadPages or Unbounce to generate real leads in which you can create landing pages and A/B test and optimize their performance.
Now those services are fantastic and will not steer you wrong, but this question comes down to: do you want to deal with a bunch of third-party integrations (with an additional price tag) or do it all from one dashboard?
HubSpot has a high-quality landing page builder built right into its software, allowing you to create landing pages without any code and also A/B test depending on your chosen package.
Like the WordPress options, in HubSpot, you’re able to easily customize landing pages based on the default templates provided or by selecting a pre-built template from the HubSpot Marketplace.
A visual builder is a powerful tool that allows pre-built modules, or custom modules you or a developer create, to be drag-and-drop into a template and easily rearranged based on your needs.
You can also take the HubSpot builder a step further by custom-coding your templates to achieve greater flexibility and originality. Unfortunately, phony companies require having a budget put aside for an expert to collaborate on the website.
The other issue with third-party landing page services you’d use with WordPress is getting them to match your branding. The designs available are generally appealing and won’t make your brand look bad. Still, without hiring a designer to create custom templates for you, the overall style is challenging to replicate apart from color.
While this may not be a dealbreaker, most marketing experts agree that whenever possible, it is best to maintain brand consistency, which is much simpler when you use the website platform and its landing pages of HubSpot.
HubSpot vs. WordPress and Everything Else!
Unfortunately, the remaining features HubSpot provides aren’t standard on WordPress. That includes:
- Marketing automation
- Email marketing
- Social media management
- List creation & segmentation
- Lead management
- Salesforce sync
Pure and easy for blogging – the cost and convenience of WordPress just can’t be beaten. WordPress is the place to start if you are starting on your digital journey.
And WordPress is malleable, incorporating analytics, SEO software, an email provider, social media, and a scheduling tool, and you’ve built a complicated digital framework that can produce fantastic digital marketing outcomes correctly.
Yet HubSpot becomes the simple winner as complexity builds. Yeah, it is more costly, but you get an integrated toolset on a framework created to function seamlessly. Reporting through strategies and software offers greater insight into your marketing investments, and you can save time and money with marketing automation tools.